Beto — If Attitude Alone Were a Determinant of Footballing Success
While he didn’t quite make the grade, he was an ever-willing stop-gap who always gave maximum effort even if his limitations ultimately prevented him from realising his dream of becoming Everton’s undisputed No 9.
Little known to most Premier League fans at the time, Beto arrived in England almost three years ago to the day as the answer to an almost intractable problem for Everton.
Bound by the financial straightjacket of the existing Profitability and Sustainability Rules (PSR) and staring down the barrel of a points deduction from the Premier League that eventually came down in November 2023, then sporting director, Kevin Thelwell, had been scouring England and Europe for a striker capable of improving a squad that was stretched by Dominic Calvert-Lewin’s injury struggles and Neal Maupay’s poor form.
The catch was that Thelwell needed to secure a centre-forward option without any meaningful funds. Even a reported move for Viktor Gyökores, then at Coventry City and valued at around £20m, proved beyond Everton’s capability at the time.
Thelwell’s search eventually led to Udinese who were prepared to sell their Portuguese striker to Everton for what was, by most measures, an inflated £26m deal in return for agreeing to accept that the first payment tranche be deferred by 12 months.
The gangly, Lisbon-born player made an immediate impact, coming off the bench at Doncaster to spare Everton’s blushes in a Carabao Cup Second Round tie with an equaliser that was the Blues’ first goal of the 2023/24 season. It paved the way for another new acquisition, Arnaut Danjuma, to score the winner and book passage to the next round.
Unfortunately, that would be the only goal Beto would score until early December, an excellent breakaway goal in a 3-0 demolition of Newcastle that he followed up with Everton’s only goal in their ill-fated League Cup draw with Fulham that ended with a painful exit on penalties.
Two further goals over the second half of the season, in defeats to West Ham and Bournemouth, took his tally for his first year in England to five but questions were already being asked about his lack of genuine quality and suitability as a long-term option up front for the club.
By the end of his second season, Beto had begun to answer some of those questions. In an encouraging purple patch shortly after David Moyes replaced Sean Dyche as manager, he notched six times in five games, including the opening goal in the Goodison derby and a brace against Leicester City as a nine-game unbeaten run in the Premier League took the Toffees clear of relegation danger.
At the time, it looked as though Everton had unlocked something by finally playing to the strengths that been the under-pinning of Beto's relative success in Serie A: through-balls played through or behind the defence for the big striker to power onto and, more often than not, finish.
Frustratingly, the team didn’t employ that strategy nearly enough, and he would only score twice more before the end of 2024/25.
The summer of 2025 would have been a good time for the club to try and cash in on their unpredictable asset as his stock was, arguably, at its highest coming off a 10-goal season and with two years left on his contract.
Instead, Everton added young French forward, Thierno Barry, for £27m and Moyes spent the following season swapping the two strikers in and out to see which of the pair could stake a claim to the starting role on a permanent basis.
Barry struggled to make an impact in his own first year in England and wouldn’t find the net until early December but, in that time, Beto only managed one league goal of his own, the first of Everton’s three in a 3-2 victory over Wolves at Molineux.
It was clear that neither player was convincing the manager that they deserved the “No 9“ starting role (in a display of confidence in his own ability, Beto had taken the actual iconic shirt number the season before).
For the Guinea-Bissau international (Beto had opted to represent the African nation), it was a continuation of his inability to find any consistency in his performances. Often let down by poor control and hold-up play in some matches where it was mused that he knew as much of what he might do next as unwitting opponents, he could come alive in others, bamboozling defenders and scoring important goals off the bench.
As his body of work at Everton increased, however, the more evident it became that he wasn’t the long-term answer to the Blues’ attacking needs but it wasn’t for a lack of effort or determination on his part.
Beto had famously worked at KFC in Portugal while working hard on his development as an awkward but willing teenager and that industrious ethic was there for all to see every time he took to the pitch. And there were times when emotion got the better of him upon scoring a goal in Everton colours in the hope that each one would represent a turning point in his career in England.
Moyes would make mention more than once of the player's drive to try and better himself with extra training.
He would end 2025/26 as the Toffees’ top scorer in all competitions with 10 goals, including five in six games in another briefly inspired spell towards the end of the campaign but by that stage Moyes appeared to have largely made up his mind that he could no longer carry two unreliable centre-forwards.
Which brought Beto to his return to Italy today in a £15m transfer to Fiorentina where he will replace another former Everton striker in Moise Kean. While he didn’t quite make the grade with the Blues, he was an ever-willing stop-gap who always gave maximum effort even if his limitations ultimately prevented him from realising his dream of remaining the team’s undisputed No 9.
Evertonians will wish him well in the next chapter of his career and, perhaps, rue the fact that a player so endearing and with such heart and desire to succeed wasn’t quite able to do so, either at Goodison Park or Bramley-Moore Dock.
Reader Responses
Selected thoughts from readers01/09/2026 06:49:25
One of the most likeable players we've ever had in my time, he was awkward, clumsy, frustrating but he could finish and the joy on his face was endearing.
I always remember him fondly and wish him all the best for the future.
And his finish against Them in the last Goodison derby was as composed as any striker you'll ever see.
01/09/2026 07:00:16
We had better get a #9 in today.
Best of luck to Beto in a gorgeous city. Always tried. Never let us down in terms of commitment. Like Barry, ultimately below the line we need in the PL. TBH, I might have preferred to have Beto as back up to we assume Balogun than Barry.
01/09/2026 07:13:36
Best of luck to him.
Thanks for the goals.
Very happy to see him away- nowhere near good enough for P.L.
I am reminded of “ his second touch is usually a sliding tackle” as a description of players with poor control, bur for Beto he rarely had a second touch, because his first was usually so poor.
01/09/2026 08:12:52
I think Beto leaves with the best wishes of all Evertonians, just for his effort alone, some crucial goals and who could forget the solo, high speed lap honour around Goodison as mayhem prevailed all around him after Tarkowskis late late equaliser against the shite.
01/09/2026 09:27:59
There should be no reason for us ever to buy such a limited player ever again.
Only joined the club because we were poor, we could defer any transfer payment / commitment for a season and we desperately needed a physical target man as cover for DCL's period of serious injury.
The comment from Italian fans at the time was "he plays like his feet are on upside down". Which is true.
It is also true he worked his socks off, scored some important goals and scored at a decent rate also (certainly outscoring some much more glamorous expensive signings in the division). He did his job.
But that lack of technical ability is a real problem.
With the odd bit of compromise / pragmatism, future signings for the time being should be players with technical ability to (as an absolute minimum) grace a Europa League final - and really be Champions League potential (albeit not track record). Otherwise how do we ever reach that level?
01/09/2026 09:33:56
I Wish him all the best...Not the number 9 we needed but not Stracqualursi level type of player either. I was at Florence 15 days ago, I am sure he will have a great time there.
01/09/2026 11:47:52
I liked Beto. Similar to McNeil in that he had his limitations and off-days but he leaves us with some decent memories and would get a good reception from Evertonians on returning.
I enjoy your contributions on these pages, Robert, they're usually well written and argued.
I found it surprising yesterday that Gabriel Jesus has ended up at Barcelona for £8.6M. A few weeks back you replied to one of my comments saying he would be a dreadful acquisition for Everton when I mooted him as doing a job for us. I know you disagreed and I accept we have been burned with over-the-hill players in the past but I'm pretty sure he would have converted some of the three chances which Barry squandered at the weekend. I still think he would have been an option worth looking at but maybe his wages and lack of European football would have made us an unlikely destination. He's a good finisher and has won things.
Anyway, it's not an option now.
Less than 11 hours to find a right back.
01/09/2026 12:14:53
Robert@6
Robert given the present achievements of our expert recruitment team,do you think your last paragraph in @6 above has any chance of happening?
If you do,I just wish I had your faith!!
01/09/2026 12:33:10
Scored 25 goals in 113 appearances for us, I believe.
Given that he was often subbed, or came on as sub, that perhaps equates to around 60 or 70 lots of 90 minutes.
And given the way we have played over the last three years. I would suggest that is getting on for a decent return of goals.
As for his first touch, many Blues criticised Lukaku on that score. When it comes to strikers, I am more interested in their last touch.
Thanks for your efforts, Norberto. Good luck in Italy.
01/09/2026 12:45:19
I agree with all those who have wished Beto well and thanked him for his effort and some important goals. He clearly did not have the technical ability to be a premiership team centre forward, but he clearly did his best.
01/09/2026 13:20:12
Stu @9, absolutely yes.
Craig @8, sorry for the earlier comments. It's a bit too easy just to tap away and not really articulate things properly (or politely). Jesus, as you say, is absolutely a better footballer than Barry. However, to get in position to score more goals than Barry he (a) needs to be fit and (b) needs to be arsed. His reported £265k pw wages are a bit of an issue too...
Anyway, here's his recent record:
2025/26: 3 in 14
2024/25: 3 in 17
2023/24: 4 in 27
2022/23: 11 in 26
He's skilful, no doubt about it, but that is a worrying decline in form and fitness sustained over the past 3 seasons. I strongly suspect he will find it easier to score goals and motivate himself as a Barca substitute playing champagne football against much inferior opposition almost every game. Less so fighting hard against often superior opposition in a much tougher league.
Rather than spend money (fee and wages) on a past-in Gabriel Jesus, it would be much better for us to hunt out a 16 to 21 year old with the same technical ability.
01/09/2026 14:39:43
Both Norton-Cuffy and Harwood- Bellis have gone elsewhere in the premier league.
Thankfully we found another double barrelled name in Maitland- Niles!
01/09/2026 15:30:36
We have had less talented centre forwards than Beto - Bernie Wright and Denis Stracqualarsi spring to mind - and many with greater talent but a poorer attitude. Beto could never be questioned on his willingness to fight for the team. Scoring from through balls was obviously his main attribute as a striker. His first half goal against Chelsea in March from Garners pass was one of the best examples. That strength was too easily nullified by teams adopting a deeper block leaving Beto to struggle like a fish out of water linking up with his teammates.
Overall though he delivered as much as we could reasonably expect from a player signed by a club in desperate circumstances both on and off the pitch. He joins a Fiorentina side, bottom of Serie A with no goals and no points from their first two matches. That will be a familiar scenario for a wholehearted player who gave his all for us at a time of acute crisis. He most certainly leaves with everyones best wishes.
01/09/2026 16:04:06
You can only give what you have.
Limited on skill but not on heart.
All the best Norberto, wish you well.
01/09/2026 20:29:59
Two Beto moments: I live in South London near Crystal Palace. A couple of years ago I was at the local game. This one was shortly after Alcaraz arrived and Beto seemed to click with him. He scored possibly the best Beto goal of his time to set us on course for a win - a thunderous shot after a mazy run where he seemed to follow the ball as much as control it. What really struck those of there was the incredible effort he had put in throughout the entire game. Can't recall seeing a player visibly put so much into a game. He looked totally shattered at the end as he came over to acknowledge the support. The second one was away at Brighton last year. He came on as a late sub when we were chasing the game, missed a couple of chances, but never gave up, and then nabbed an equaliser.
A really extraordinary player and we should all wish him the very best. No doubt he will be welcomed back.
Obrigado.
01/09/2026 21:13:48
Really didn't suit Moyes system.Looked good running onto a through ball.Our new striker has failed his Medical. Richarlison to the rescue.He can head a ball.
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01/09/2026 06:02:20
Ah Beto.
Was never going to be good enough but I couldnt help but like him.
As you say Lyndon, play the ball in front of him and more often than not he would score but his hold up play was negligible and he always seemed to be wrestling with whichever centre half he was up against instead of trying to win the ball.
Hope he does well at his new club.